NRF 2018 NEWS: PCMS Launches Personalized Offers

Jan 15, 2018 | PCMS in the News

Retailers can personalize the shopping journey by uniquely identifying each customer to apply rich consumer insights, make marketing campaigns more effective and influence consumers’ purchase decisions.

“Our use of the Personalized Offers system allowed us to tap into an entirely new audience and drive the behavior of our existing customers,” said Alison Reeves, marketing manager, Krispy Kreme Doughnuts (UK).

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