To Survive, be Culturally Relevant, Commercially Aligned, Tech-Enabled
NRF’s 2018 Big Show pointed out that retail is not collapsing. In fact, it is on a growth trajectory!
Many exhibitors on the floor at NRF provided a glimpse of where retailers should look to invest to position themselves for the future–especially in the grocery sector–one being PCMS:
Personalized Offers helps grocers create engaging, customized marketing to inspire consumers to shop. Retailers can personalize the shopping journey by uniquely identifying each customer to apply rich consumer insights, make marketing campaigns more effective and influence consumers’ purchase decisions.