PCMS appoints first Chief Digital Officer
PCMS can today announce the hiring of Tanya Bowen as Chief Digital Officer. Bowen joins PCMS at a critical time, with conversational, immersive, headless and IoT commerce technologies being rapidly developed and adopted across the world, and retailers swiftly evolving their transaction technology to enable consumers to scan and go or build mixed baskets over many channels.
Bowen said: “Technology is a fantastic enabler, but it is understanding the end consumer and what drives a great brand experience that is the true differentiator.
“Whether it is a simple and convenient service such as Click and Collect; building loyalty through customer data and personalization; or empowering front-line employees with associate enablement tools, the industry needs to equip retailers with technology and experiences that engage both their customers and colleagues.
“PCMS has the people and technology to do this; we are already enabling our clients and their consumers and partners to access innovation in a way that is frictionless and empowering.”
Bowen has more than 25 years’ experience in customer engagement, retail and digital and has previously held senior roles at BT Expedite, NSB Retail and Aptos. She is an expert in using technology to unify store, mobile, web and emerging sales channels to provide consistent cross-channel engagement.
PCMS has long been a leader in point-of-sale commerce software but has continually evolved and scaled its digital technologies including Click and Collect, Endless Aisle and Engaged Commerce micro services. Aided by the company’s VISION Commerce Suite technology, PCMS customers are innovating to allow consumers to build a unified basket, benefit from personal offers, and choose their own, unique way to purchase. PCMS partners with more than 140 retailers worldwide, and its wider offering includes SaaS (software-as-a-service) cloud solutions and managed services.
PCMS CEO Tony Houldsworth said: “We are so excited to welcome Tanya to the business, both for her experience but also for her drive to deliver best-in-class digital solutions.
“With Tanya in place and a wider gearing-up of our digital offer, our customers will benefit from additional major cost-savings and more creative, innovative and future-proof investment across the board. We’re committed to delivering true Engaged Commerce – a step change away from siloed systems and rigid journeys.”