The power of retail mobile on the rise
Over the last decade, the power of mobile technology has caused a significant disruption in the traditional retail model. The rapid growth and ease of use of mobile devices are catalysts to the evolution of shopping behaviors and elevated customer expectations. And according to the latest BRP special report, 41% of consumers plan to increase their shopping frequency on their phone or tablet in the next 24 months. This is a consumer trend that isn’t slowing down and must be factored as a major component of a retailer’s customer engagement strategy.
BRP’s special report The Mobilization of Retail details key findings about the future of retail as it’s continually transformed by mobile technology, and how this further drives the demand for a true unified commerce approach.