The always on consumer

Aug 21, 2019 | White papers & reports

Internet and mobile technology has cultivated the new shopping world of 24/7, 365 retail and consumers’ expectations have been significantly altered by this “anytime, anywhere” service model. According to the latest BRP special report, 89% browse merchandise online and 81% purchase merchandise online at least once per month. As e-commerce continues to represent a greater share of retailers’ revenue mix, retailers are finding it imperative to continue to enhance their online capabilities to keep up with their competitors that are just a click away.

BRP’s special report The E-Commerce Effect details key findings about the gap between customer expectations and retailer capabilities, and where retailers are focusing their efforts moving forward.

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